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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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5076 - 5100 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By A. S

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Jan 29, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Happy I

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Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 2, 2022

very professional and cover all necessary area and explaned clearly

By dotverbplus

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Nov 27, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good

By Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

By Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

By Pakkiri K

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Mar 11, 2023

natural knowledge for digital marketing and e-commerce and super

By अमित_Amit व

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Nov 8, 2022

I love this course, but got aid only for one I need it for all 7.

By Dánae D L

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Oct 9, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta

By Alan H

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Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

By Sidra P

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Mar 3, 2023

Kindly mention my name on my certificate. It's a humble request

By Rohullah h

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Jul 7, 2023

Overall it was fantastic but there is no hands-on expereinces.

By Rushil A

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Feb 15, 2023

Great course to build a solid foundation for Digital Marketing

By Uzma S

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Feb 23, 2023

Working on it but so far it is a great course. Well explanied

By Frances H

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May 26, 2022

Though we're taking the course on-line, it's very practical!!

By Agustín P

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Sep 12, 2024

Esta bueno como introductorio, muy roboticos los profesores.

By jobin M

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Mar 2, 2024

Its a perfect course to kick start a new professional career

By Ricardo F D

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Jul 6, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

By Pam P M

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Jul 3, 2022

Good overview of e-commerce and digital marketing concepts.

By Obinna C

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Aug 27, 2024

This is awesome the course has realy helped me in real life

By Pratyasha S

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Apr 11, 2023

i am glad with the content but certificate could be better.