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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SZ

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Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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5151 - 5175 of 5,178 Reviews for Foundations of Digital Marketing and E-commerce

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By Basel A M A A

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Nov 6, 2023

للاسف الدوره باللغه الانجليزيه امل ان يكون هناك ترجمه للغه العربيه

By Kenza Z

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Aug 24, 2024

I finished this course by me. but not show my certificate

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

By rocio m

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Sep 7, 2024

Deberíais de dar un certificado, no lo entiendo

By Sonja V

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Feb 29, 2024

Einfach nur Bla Bla, das man nicht braucht

By Shivansh G

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Jun 17, 2023

i am not able to download my certificate.

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By Adity

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Aug 11, 2023

very bad. I m not able to verify my id

By Nitesh T

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Jun 30, 2023

I can't verify my id how can I do that

By Sonto N

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Jan 25, 2023

I enjoyed this course and i have a lot

By Deleted A

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Mar 20, 2024

Quero cancelar e não consigo 😞

By WONG J Y

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Aug 18, 2024

no free certificate in the end

By Samridhi G

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Aug 17, 2024

Asking for in course purchase

By Rodina

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Jun 3, 2024

Je ne parle pas l'anglais

By Ernest c

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May 29, 2024

photo verification sucks.

By Kelvin M

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Jun 19, 2024

I would like to unenroll

By CHRITIAN N

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May 4, 2023

poor system is so bading

By Dawelbeit O

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Jun 14, 2023

كانت دورة ممتعة و مفيدة

By payal s

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Nov 4, 2023

wqas not that helpful