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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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5176 - 5200 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By mohamed o

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Oct 30, 2023

I wish that it had hands on experince

By Arslan Z

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Sep 30, 2023

very condensed but it is introductory

By Rahul K

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Sep 25, 2023

its very good for that type of course

By ابراهيم ع

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Sep 5, 2024

crucial foundations for any marketer

By Omer S A

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Nov 1, 2023

Great course, it's very informative.

By Ganesh F

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Jun 24, 2023

very good content provided by Google

By Devin “ H

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Apr 17, 2023

It was easy to learn and go through.

By Alka R J

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Nov 13, 2022

Good teaching method good experience

By Wande A

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Jul 28, 2022

Easy to follow, simple to understand

By Thomas M

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Oct 10, 2024

Manageable and offered in bite size

By Liu Y

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Jul 7, 2024

The course is great as an overview.

By vandana s

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Jun 2, 2024

Detailed explanation of the basics.

By Shreya A

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May 8, 2024

i had great exeriece in this course

By T K C (

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Nov 7, 2022

easy to follow and very informative

By Nizar N

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Sep 16, 2024

great course with rich information

By Rajarshi P

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Dec 27, 2022

It was amazing to learn new things

By Amber D (

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Sep 26, 2022

Y'all got me through!! Thank you.

By Nick

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Jun 29, 2022

Great coverage on the foundations.

By Sneha

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Nov 4, 2024

i want to be more practical based

By nelson D G ( t r a

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Nov 21, 2023

lots to know, new language to me.

By Bonakele Z

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Sep 17, 2023

Very informative and interesting.

By Michael H

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Aug 1, 2024

Good introduction but that's all

By Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

By Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

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Mar 27, 2023

Good and a easy to learn course.