Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

5101 - 5125 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By PETAR K

•

Sep 4, 2022

Just a bit more real-life examples could have helped more.

By Jason R

•

Sep 1, 2022

Insightful; need to do the others before full review though

By Katherine H P

•

Feb 24, 2024

Sometimes the questions on the quizzes are not very clear.

By Omneya A

•

Apr 23, 2023

Amazing just would have loved to have a bit more practice.

By Edilberto C

•

Oct 6, 2024

It's a very good course. It just needs some live classes.

By AVELINO P

•

Aug 19, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

By Ana R

•

Mar 21, 2024

Poderia ter a opção de outras linguas. Mas é um bom curso

By Pratiksha R H

•

Nov 2, 2023

This is a great opportunity for us to learning this skill

By esteban r

•

Aug 15, 2023

es muy claro y se entiende facilmente todos los conceptos

By Artaja B

•

Mar 17, 2023

Still kind of complicated but I'm getting the hang of it.

By kishor p

•

Feb 18, 2023

Bad, i am the mid of this course and asking payment again

By Faisal A ( M

•

Oct 23, 2023

The course is great but it didn't cover the topics well.

By Vidhi S

•

Aug 8, 2023

love the way taught, but could have been more engaging.

By Ezz A

•

Mar 9, 2023

i hope there will be more depth and detail in the course

By Dipika S

•

Feb 3, 2023

The teaching method is exceptional and very informative.

By Suzana d M D C

•

Jan 8, 2023

Não teve atividades práticas de como funciona na prática

By Kimmie F

•

Dec 27, 2022

Predominantly vocabulary oriented with examples of usage

By MATHEW F I

•

Feb 18, 2023

It was very useful and the course was very interesting.

By Esteban R

•

Aug 12, 2022

Friendly and convenient to learn on your own free time.

By Hanan N

•

May 11, 2023

This Course is very helpful. It's full of information.

By Sawad K

•

Nov 2, 2022

Helps to learn new more things about digital marketing

By Sumit N

•

Sep 15, 2023

With time it got monotonous but yeah too much better.

By Zainab W

•

Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

By Kaustubh M

•

Jan 13, 2023

it was my first course on Coursera its really helpful

By Selina P

•

Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.