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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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1001 - 1025 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By Nathaniel R

Oct 22, 2024

This a solid and comprehensive foundational course on Digital Marketing and E-commerce. The best introductory course I've had.

By Sonam M

Jun 16, 2024

Very informative and engaging course - detailed with a lot of information, but structured in a way that is easy to understand.

By Anna I P

Mar 27, 2024

Amazing. Very clear. Very Fast. Not boring. All information is structured and very well organized. It was a pleasure to study.

By John N

Feb 25, 2024

Top quality, well structured, and easy to follow. The only thing I might add is a spaced repetition tool for better retention.

By Richard B

Dec 12, 2023

A solid introduction to these subjects. For true beginners, those who have any experience will find the materials too simple.

By Nduka E

Nov 16, 2023

An excellent course. Easy to understand, the right resources, beautiful and excellent facilitators. A must for every marketer.

By Balaji Y

May 21, 2023

It laid the foundation for my digital marketing journey , this course gave me the confidence to pursue my career in this field

By Marian O

Apr 17, 2023

I have learnt so much knowledge at my own pace and I can't be any happier to put all my lessons to practice. Thank you Google.

By Suman C

Apr 3, 2023

The topics taught were very clear and concise and I really want to thank both google & Coursera for providing the opportunity.

By Smita S

Mar 21, 2023

Very well structured, clear instructions, straight to the point, easy to follow the course. Great tips by instructors. Thanks!

By Sandy C

Feb 14, 2023

The way the course is done makes me understand new concepts without extra help, reading it, or watching the videos many times.

By Ioanna A

Feb 6, 2023

I get emotional that we have opportunities in this world that our parents did not. I really appreciate you. Thank you so much.

By Mindaye B

Oct 22, 2022

Awesome time I have with Foundation of Digital Markting and E-commerce;

So interesting course had given us by Joi.

Thank you!

By Abdirahman y m

Oct 9, 2022

this course really helped me to gain the foundations of digital marketing & E-commerce and it`s really well structured course

By Muhammad W

Sep 26, 2022

I started randomly but now i'm keen of learning more and more skills so that i can work more rapidly. it's amazing to be here

By SYAFIQAH B A M

Aug 15, 2022

Even though English is not my native language but the instructor uses simple English so I can understand it easily. Thank you!

By Katie A

Aug 1, 2022

The videos are engaging, the work is structured well, and the reviews and quizzes keep my learning on track. Very good course.

By Stefano P

Jul 1, 2022

Clear expositions, logical series of consequences and well-detailed information make this course very useful and easy to learn

By Justine P

Jun 17, 2022

It was REALLY well done! The content was digestable, the videos were engaging, and the quizes helped to verify what I learned.

By Marian P

May 15, 2022

Excelent explained, very well presented, easy for new marketers (like me) Thank you very much, I will follow the full package!

By Rudisera F B

Feb 22, 2024

I really enjoyed the entire process of learning with this course. It opened up a desire to learn more about digital marketing

By Arbab K

Jan 27, 2024

I am very happy to completed this course and i wanna thanks to the google and coursera who gave me a chance to grow my skills

By Hadiqa S

Nov 5, 2023

Learning from this course is the best part of the year 2023. Regular quizzes and time convenience are just the cherry on top.

By LivingSkull

Nov 3, 2023

What a Delightful Course, I appreciate the intricacy and diligence of what makes Digital Market and E-Commerce so intriguing.

By Vishnu S D

Apr 12, 2023

This is absolutely an eye opener course for those who really wish to kick start their digital marketing or e-commerce career.