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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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1026 - 1050 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By Akhlas A

Oct 19, 2022

It was the best ever course of my life and I am so glad to be a prt of this course. Thanks a lot for this great opportunity.

By Ursula W

Oct 3, 2022

It's a great introduction course to Digital marketing and e-commerce. The instructors are well spoken and easy to understand

By Cristina C R

Aug 26, 2022

I liked the way they explained each topic since it is interactive and I have had a greater knowledge of my bases in marketing

By Deleted A

Jun 23, 2022

very easy to follow and understand the material. Knowledgeable educators. Overrall great course. enjoyed every second of it.

By Karla C

Jul 22, 2024

Muchas gracias por todo lo aprendido, me encantó el curso, muy amigable y dinámica la forma en que se presenta el contenido.

By Sayyad N K

Sep 10, 2023

This course provides complete foundational insight about digital marketing. The content of this course is very well designed

By Mixo D

Jun 23, 2023

Very detailed course. The content and topics exceeded my expectations. I am hopeful about the future because of this course.

By Bell T

Jun 3, 2023

As a beginner to the topic, I feel I was really able to understand the material well and was very satisfied with the result!

By Faith W

May 15, 2023

I have learned some amazing information using this course and it has guided me to how I want to use the information learned.

By Jeff A

Mar 13, 2023

Top top course for both beginners and if you're looking to just boost your knowledge. Instructors were amazing and on point.

By Byomuhangi H

Mar 10, 2023

Though it is virtual, it is real, pressure, and commitment is engulfed in this cohort that I have finished. thank you google

By emeline l

Oct 11, 2022

very well designed to understand all the basics of marketing specially for people like me who are totally new to this field

By Corsenio P I

May 13, 2024

The course is superb. Thank you so much Coursera for this free online schooling you offer. Big help. I had fun in learning.

By Ibrahim A

Feb 6, 2024

The learning journey is so amazing to me 👏👏 thanks to coursera and Google and the team that support the learning journey

By Enas Y

Oct 8, 2023

Amazing course for anyone wants to gain the knowledge in digital marketing. Well thoroughly information. Thank you Coursera

By Baraa A M

Sep 4, 2023

This was an amazing and informative course. Thank you to Google and the amazing instructors for making this awesome course.

By James K

Jan 9, 2023

Great course! Offers lessons that will get you started on Digital Marketing. Would highly recommend one to take the course.

By Emmanuel L C

Oct 4, 2022

The delivery was excellent and it was enguaging through out. I learnt so much with practical examples that were relatable.

By Terra F

Jul 16, 2022

I gained so much knowledge and insight of the marketing world through this course. I absolutely enjoyed every minute of it.

By Scott P

Jul 14, 2024

It is an exceptional introduction to the topics and their importance and a good refresher on marketing strategies overall.

By Victor o o

Jun 10, 2024

The course covered topics that will introduce me to the field of marketing. I look forward to learning more in this field,

By Gowri A G

Oct 10, 2023

Entry level inspiration to move further to get good day to day performing job. Thank you! & Please help me in finding Job.

By Qrew Z

Jun 15, 2023

Was really amazing. I have learned really useful things from the course. Totally recommended to anyone who wants to start.

By Sabeen N

May 21, 2023

I really like the way the course was conducted. This is my first course at coursera but thoroughly enjoying the eperience.

By Bamlaku B

Apr 29, 2023

Thank you google certificate team for the offer and you dedicated contributions for us. You are commiting great for all!