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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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1051 - 1075 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By Leyre T

Mar 4, 2023

I've learned so many things in this course that I've never thought of before. I 100% recommend it, you will not regret it.

By viraj m

Jan 29, 2023

The course, as name suggests, sets the foundation for the basics of digital marketing and e-commerce. Very much helpful...

By ali a

Jan 9, 2023

I am enthusiastic about learning more about digital marketing. This course is well structured and I learned a lot from it.

By Mohammad S

Nov 22, 2022

A wonderful introduction to Digital Marketing & E-commerce

The method of learning is very interesting.

Thank you, Coursera.

By Akber k

Oct 30, 2022

This course will provide you with fundamental knowledge of digital marketing. It is worth your time if you are new to it.

By Ochigbo M E

Sep 11, 2022

im happy i got to start and finish this course.it has indeed enlightened me and given me courage to take a new career path

By Liberty A

Aug 22, 2022

This course gave awareness, terms and everything that we needed to know to enable us to understand the succeeding topics.

By Chili K

Dec 5, 2023

Really great course - covers the important foundations of Digital Marketing and E-Commerce. I would definitely recommend.

By Rita T N

Oct 25, 2023

i found it easy and straight to the point. many thanks to the team for putting in efforts to make this course a reality.

By Hanan H

Aug 26, 2023

This course has been a great one for refreshing my memory and teaching me new terminologies to be able to use in my work.

By MIguel R

Jun 20, 2023

Un gran comienzo en algo tan desconocido, muy profesional, con gran habilidad para conducirnos hacia el objetivo, gracias

By Al H

May 11, 2023

Excelente curso, la información es clara, te brinda un panorama completo sobre que sigue despues de terminar los cursos.

By gary k

Jan 13, 2023

This was an excellent course and I will be using the knowledge gained to create our company's Digital Marketing Strategy.

By VINOTHKUMAR V

Dec 27, 2022

In this course, they covered most of the basic concepts required for the foundations of digital marketing and e-commerce.

By Fayia F

Oct 14, 2022

This is one of the best courses I have completed so far. Thank s to Coursera and Google for giving me this opportunity.

By Mike H

Oct 10, 2022

This is a great overview for someone whom is new to this area. It also provides some good info to top up your knowledge.

By Priscilla A M P

Sep 8, 2022

It is a great course to understand the basics of marketing and e-commerce. The instructors through this course are great!

By Mariana A

Aug 21, 2022

I've learned so much during this course, and have also refresh some relevant concepts to use in my daily tasks. Thank you

By Georsy F

Jun 8, 2022

The foundations learned from this course is definitely giving me the confidence that I am making the right career change.

By Chaarutha A

Mar 26, 2024

I love love love the instructor and the in built assignments and the graded assignments, the reading material is fun too

By Eric C

Oct 2, 2023

A well structured introductions to Digital Marketing. It covers concepts and vocabulary quickly and clearly. Good course

By Joni S

May 5, 2023

Good introduction. It was mostly a review for me but it did cover a couple of new concepts that I was not familiar with.

By Gioia B F

Apr 18, 2023

I enjoyed this course so much that I have completed it in a week. Congrats to Joi for her wonderful work on this course.

By Ірина М

Apr 14, 2023

The course is very interesting and easy to understand. Thanks to Google for the opportunity to complete this training !

By Indira P C

Jan 27, 2023

Excelentes conceptos para iniciar una exitosa carrera en Marketing. Los instructores maravillosos. Aplausos para ustedes