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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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976 - 1000 of 5,548 Reviews for Foundations of Digital Marketing and E-commerce

By AnaRuth F

May 20, 2023

Un curso para aprender de una manera fácil y rápida los fundamentos del Marketing. Se para rápido el tiempo y se aprende bastante.

By Ali F

Nov 8, 2022

I learn lots of things from this course . Google is my ideal platform. I prefer to everyone learn from google and grew up quickly.

By abzluvvsossa

Oct 27, 2022

WOW! This course is so informative and just great if you want to learn about the fundamentals of Digital Marketing and Ecommerce.

By Khor Y H

Aug 12, 2022

Is a great course, is a study journey, and also is a good course for those with zero knowledge of digital marketing and e-commerce

By Henok K

Jun 27, 2022

This course is amazing.The coure conent , the methodology, the length , the questions, cases .Every thing was made smart. Flawless

By Levy S

Sep 29, 2024

I thought it was a very well put together course. It gives you enough knowledge to feel confident you could do this for a living.

By Rahman

Mar 26, 2024

This is just the beginning; it's the 1/7 courses. It covers in detail many of the concepts you will study throughout the program.

By Sarah I

Jan 10, 2023

Found that this course was a great foundational base for the other courses in this certificate and can't wait to continue onward.

By Joanna R

Aug 31, 2022

A good introduction into the world of Digital Marketing and E-commerce. Highly recommended if you want a career in this industry.

By Deleted A

Aug 28, 2022

He aprendido muchisimo y animo a cualquier persona que esta indecisa a tomar este curso, a que invierta en algo que vale la pena.

By Jason N

Nov 30, 2023

Very informative with the basic terms and info needed to learn the foundations. I look forward in completing the entire program!

By Sarah G

May 22, 2023

Great overview of digital marketing and e-commerce, as well as helpful and encouraging tips about getting a job in these fields.

By MADHAV B 2

Jan 27, 2023

Best for learning basics of digital marketing and e-commerce, and gaing knowledge about which field of work you are intrested in

By Ayush M (

Jan 15, 2023

I like this course very much. The content is very informative for beginners to understand the fundamentals of digital marketing.

By Saelig D A & M L

Dec 19, 2022

IS A GREAT AND INTEREST COURSES, IVE LEARNED ALOT AND THE FACT THAT CAN DO MY CLASSES WHENEVER I CAN, IN THE COMFORT OF MY HOME.

By Akash W

Oct 4, 2022

as a beginner this really a great start. this course will gave you the starting knowledge about digital marketer and e-commerce

By Luis A R (

Jul 14, 2024

Excelente curso. de verdadque teenseña todo lo que neceitas saber del makreitng digital y ecommerce. Almenos aun nivel inicial.

By LARYSSA D S B

May 21, 2024

muito importante para o desenvolvimento de alguma empresa, como por exemplo a minha startup que estamos desenvolvendo na escola

By Heamani P

Sep 5, 2023

The more you do it, the more you want it!!

Don't wait, just start it right now, because this is the best course i found so far.

By kdkkeithk

Jun 27, 2023

Very informative and well taught. Highly recommended for anyone in the field, or thinking about the field of digital marketing.

By Zaheer H W

Nov 12, 2022

in the course of digital marketing i have learn a lot which i want to learn to build my career as a digital marketing manager

By Hafsa B

Oct 15, 2022

It ia a well designed course that teaches the basic concepts about digital marketing and e-commerce in a clear and simple way.

By FEREDE Z

Aug 5, 2022

i found it helpful and very organized and easy to learn. it motivates me to take more courses to take my self to the next level

By asmaa i m a

Jun 17, 2022

that is excellent course that easy to understand and search about some informations and the tutor is excellent with explanation

By George M

May 27, 2022

They do a great job covering all of the fundamentals to get you started and a broad idea of the career and all of it's options.