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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,132 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

BT

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I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

PN

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Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

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276 - 300 of 500 Reviews for Think Outside the Inbox: Email Marketing

By BreÁnna H

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Oct 9, 2022

Helpful, Increased challenge

By Abdelrahman E

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Sep 4, 2022

thank you coursera and google

By AN G N

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Jul 11, 2023

It is a hard course to pass.

By Ranish B

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Feb 22, 2023

Great instructor and design!

By Barbara P

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Jan 18, 2023

Interesting and informative!

By Shahbaz A

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Oct 6, 2022

Excellent insightful course

By meryem e k

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Oct 4, 2023

Great course, Thanks Google

By Kyaw l T

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Mar 9, 2023

It is a compelling session.

By Xiaoxiao L

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Nov 5, 2022

Always learn something new!

By AR R

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Oct 2, 2022

it's very easy and helpful

By Malcorps C

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Dec 3, 2023

great on theory & practice

By James R

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Aug 24, 2023

Cool! I have learned a lot

By Marjorie B

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Jun 27, 2024

More power and God bless.

By Christian H K G

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May 31, 2024

T'was nice and insightful

By Tadjadine M a

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Feb 2, 2024

IT IS VERY USEFUL CONTENT

By Bryan M

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Sep 7, 2023

Great information so far.

By Adriana t

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Jul 24, 2023

I learn a lot thank you !

By Zaheer A S A

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Jul 4, 2023

great learning experience

By Babar A

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Sep 2, 2023

thank for this platform

By Luma P

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Sep 3, 2023

thanks great learning

By Desiree J

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Jul 14, 2023

I loved thus course!!!

By Mercy J k

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Jun 9, 2023

good and knowledgeable

By Haroon A

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Mar 6, 2023

Great learning journey

By Melina T

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Jun 16, 2022

Excellent Information!

By Paulo R M B

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May 13, 2024

Excelente aprendizado