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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,378 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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676 - 700 of 2,659 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Red S O

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Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the course....how the individual employees of any company can bring the change in any company

By Victor L P

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Jun 26, 2022

Awesome course! it is a MUST DO for creatives, that need get a solid 360 view of the dynamic world of modern branding. The instructor Nader Travassoli REALLY ROCKS!

By Belén R L

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Aug 11, 2021

This course has changed the way I perceive my everyday life interactions with brands and businesses. This knowledge is gold for marketers and designers like myself!

By Millie M

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Jun 30, 2021

I really enjoyed this course learnt a lot about Brand Management. I will most definitely look for more Business courses by London Business School. Very exceptional.

By Mary G

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Aug 12, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.

By Paradis F

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Jun 27, 2020

I loved the lecturer and the course opened my mind to concepts I had never before considered. Would highly recommend to anyone whether interested in business or not!

By Malladi S

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Jun 25, 2020

Prof.Nader Tavassoli has given all of us a very good understanding of how brand management works and why is it and very important aspect for a business to run smooth

By Amit D

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May 22, 2019

Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.

By Sanskar M

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Jul 14, 2023

One of the best courses to take. Perfectly aligned with the purpose of London Business School, to have a profound impact on how people around the world do business.

By Victoria L

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Jun 28, 2022

Un abordaje muy interesante sobre lo que es Branding en el mundo de los negocios. Propone una mirada más integral sobre el concepto de lo que estamos acostumbrados.

By Grace Y

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Jan 5, 2022

So nice. This is my first course and I get lot of knowledge from this course about brand management. Suitable for beginner like me who runs a small coffee business.

By Sandra N

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Aug 25, 2021

Nader Tavassoli navigates and explains brand engagement in such a simple and practical way. The whole experience was enjoyable & i have learnt alot from this MOOC.

By Nicolas B

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Apr 5, 2021

You have to take this course! Highly recommend! I have learnt so much, really grateful for the opportunity. Thank you Mr. Tavassoli! It's been more than a pleasure!

By Mohammad A

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Sep 23, 2020

The course was very good with full of so many information and real world practices. It will help me in understanding the Brand management and making a career in it.

By JOSHUA N

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Aug 31, 2020

EXCELLENT training with real corporate world case studies. This was worth the time, and my world view is totally changed. I started small but now am growing bigger.

By Ioannis A

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Mar 31, 2020

Excellent course!For me it was eye opening especially in terms of internal management in matters related to the brand.I had never thought of it that way. Thank you!

By Sezer D

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Mar 14, 2023

The course was absolutely perfect, I learned everything I wanted to know about the brand. Thanks for everything professor. I wish you success in your working life.

By John L

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Mar 22, 2021

Learned so much in this course. It has been several years since I was in school. This course brought me up to speed on changes in marketing and brand management.

By Onalethata A

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Mar 6, 2021

great lecturer. he made the lessons fun, used ample real-life examples, and involved other students in learning(peer to peer) to help with understanding the course

By Amatullah B

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May 22, 2020

The course was extremely helpful and even fun. The professor was thorough and articulate and made the learning process easy. I enjoyed being a part of this course.

By Prachi G

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May 12, 2020

Gained some very interesting & new insights. Instructor kept it engaging through relevant examples, interviews and by introducing new concepts. Enjoyed completely.

By Belinda N

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Dec 18, 2022

An absolutely beyond expectation amazingly interesting course. I have learned so much! Thank you for all the efforts that has been put into compiling this course!

By Odin I A P

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Jul 19, 2022

This MOOC show me some factors to consider when you´re planning to make a brand global. In so many ways a basic course to understand beyond the brands and efforts

By Weronika B

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Dec 7, 2020

This course was really great! A lot of practical knowledge. Great teacher. A lot of real case examples. I enjoyed it a lot. It was a pleasure to learn from Nader.

By mark d t

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Oct 24, 2020

Excellent course, probably the best MOOC. Clear and concise information. I learnt so much about branding that I refocused my energy on how I brand my own company.