Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
Top reviews
VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
576 - 600 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content
By WENLU C
•Mar 10, 2021
It is a very useful course, whIch deeply explained the relationship between the environment and marketing.
By Ana J
•Apr 23, 2020
Great course! Learned a lot of useful information! I would recommend it everyone interested in this field.
By usama e s
•Dec 22, 2019
This course was very informative and super easy. Dr. Jonah Berger's style was clear, obvious and powerful.
By Haya A
•Sep 16, 2018
Course is packed with interesting ideas and to-the-point approach. Short course recommended for everybody.
By Balasubramanian S
•Aug 7, 2017
Learning from Jonah Berger is great experience. It would be much better if we can message to Jonah Berger
By Luis A R L
•Aug 2, 2017
I liked it very much. It was easy to understand and to visualize its practical benefits in the real world.
By Anuj S
•Apr 19, 2017
Brilliant course! I would never look at any advertisement the same way as earlier! I Salute the professor!
By Amit B
•Mar 30, 2017
I highly recommend this course. I made a right decision choosing this course. Best one I have came so far.
By Spurthi B
•Jan 1, 2017
very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!
By Domingo M
•Jan 22, 2023
Great examples, that keep you engaged. Learned a lot of useful information that I will use in the future.
By delnaz a
•Oct 12, 2022
I have taken many marketing and branding courses and this was one of the best Practical, simple and clear
By Godslove J
•May 30, 2020
The lecturer was very good, he explanation is second to none, I rate him 5 stars for this course content.
By Hossein R
•Jun 23, 2017
Not just a very good course, but also a great instructor with amazing voice and teaching style, examples.
By Mahida R
•May 2, 2017
Very interesting subject. Great teacher, well explained, good examples and a clear exposure of the thema.
By Krishma C
•Nov 27, 2020
Really enjoyed the course.
I loved how the professor taught using basic language and real-life examples.
By Arizonardo F S D S
•Aug 27, 2020
Eu sou Arizonardo sou Brasileiro .Muito bom o curso, vai me ajudar bastante na minha vida profissional.
By o Y
•May 14, 2020
Hi
This course is helping me to understand more about viral marketing strategy thanks professor about it
By Shivangi S
•Apr 18, 2020
It was just amazing. I have never learned something which is so full of ideas but put in an amazing way.
By linh b
•Sep 24, 2017
The course is very interesting and useful. I love the actual example that being shown during the course.
By Patricia T
•Sep 21, 2017
Great content, very simple and to the point. Condensed materials, tools and tips. Great teacher! Thanks!
By Socheata B
•Aug 7, 2017
I pop up ideas of campaign all the way while learning it. The course is simple and powerful. Recommenced
By Eni K
•Aug 6, 2017
I must say i Loved it and Prof Johan was easy on the ear, and did not make his lectures long and boring.
By Jane F
•Feb 28, 2022
Jonah is very good at breaking things down with several examples. Would totally recommened this course!
By Annie F
•Jun 6, 2020
an excellent program about how to do content in the social media, the tools to do it in a effective way
By Kshitij M T
•Mar 29, 2020
Very informative course! And professor Berger has made it really interesting with all the analogies...!