Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
JS
Dec 4, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
551 - 575 of 2,537 Reviews for Customer Analytics
By Hrushikesh
•Mar 1, 2016
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
By Jill M
•Jul 21, 2023
Highly pertinent information presented in a digestible, multi-format fashion. Makes me look forward to the next lesson!
By Ibironke D
•Sep 6, 2020
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
By Olakunle Y
•May 23, 2018
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
By Pan W
•Oct 17, 2017
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
By Ivan A
•Mar 3, 2024
Excellent course, it is a base of the topics. If you study more, it is possible obtain a highest value in the content.
By Samrat C
•Jun 8, 2020
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
By Jyoti P
•Jun 5, 2020
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
By SHIVANI K
•May 26, 2020
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors
By Adanfelio C R
•May 20, 2020
Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,
By Daniel M
•Jul 21, 2018
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
By Phan T U N
•Jun 14, 2023
This course is enough information to understand customer analytics through models and the example professionals give.
By C P P
•Jul 19, 2019
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
By srinivas b
•Oct 25, 2017
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
By Carlos M
•Apr 15, 2017
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
By Michael F
•Sep 21, 2016
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.
By Nicolás G
•Jun 11, 2020
Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores
By Thiago Z S
•Jan 20, 2019
A very good course,with great professors and nice examples to help understand the things we learn during the course.
By Navin
•Sep 29, 2018
Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.
By Raden F
•Oct 24, 2017
Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV
By Alejandro O
•Aug 4, 2017
Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo
By Mohamed A
•May 24, 2017
I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.
By Parikshit S
•Feb 23, 2017
Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.
By Anish G
•Jan 20, 2017
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
By Miteshkumar P
•Sep 18, 2016
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.