Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
601 - 625 of 2,537 Reviews for Customer Analytics
By Soumyadip S
•Mar 27, 2016
Thanks for giving me the opportunity>i am really thankful to you.I am pretty excited to be part of this course.
By Jay D
•Jan 26, 2016
Recently completed the course and has been a great journey so far. Great insights by the professors at Wharton.
By Alfred K
•Oct 26, 2021
Talking analytics is different from seeing how it works and benefits businesses in understanding its customers
By Amid S
•Apr 13, 2020
Very informative and useful course that I do believe that, I will apply these learning in our daily work time.
By Willy G M M
•Nov 26, 2019
Muy bueno, sobretodo al final... esperaba casos prácticos y los encontré, además de la exigencia en el examen.
By Figo D
•Sep 12, 2019
Excelente información, solo que nunca pude resolver los ejercicios de excel no estaban suficienteme explixados
By Lokesh B
•Jun 24, 2019
Very nice course. The course is about an overall introduction to customer analytics. Very useful for beginners
By Gilberto B
•Sep 23, 2018
Amazing and up to date. A great way to understand more about the value of applied data in marketing decisions
By Rodrigo L
•Jan 14, 2018
Great course! Succinct and effect on explaining how marketing has changed overtime through Customer Analytics!
By Jose A P
•Jan 9, 2017
I was truly fascinated by the quality of the professors in terms of knowledge as well as the readings offered.
By Tushar D
•Jan 3, 2016
This course covers all essentials to required to increase your business by focussing on customers effectively.
By Moulay Y B
•Feb 27, 2024
Honestly learned more than I thought I would about the sneaky ways companies are using our data. Great value.
By Steven S
•Sep 14, 2021
Most of these were eye openers, even though the course content has been made some years back! Great learning.
By HUGO C
•Nov 20, 2020
Super useful for those ones who want to enter into customer analytics indutry. Basic concetps and knowledges.
By Kaan G
•Jun 22, 2020
A great introduction to analytics in business for someone with a background in undergraduate-level economics.
By Ashish K
•Apr 13, 2020
Very good course! gave me insights about how important data is in the present as well as future for managers.
By Rajat G
•Jun 20, 2019
It was a perfect starting platform for me and it definitely has intrigued me to delve deeper into the subject
By Sharon K
•Feb 17, 2019
Excellent information. The information is taught that is easy to understand and apply to business operations.
By Mohit S
•Sep 23, 2017
A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.
By Sai S R P M
•Apr 16, 2017
Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!
By Pijush M
•Jan 2, 2017
one of the best course I've attended. Best possible way to make someone understand without much technicality.
By Edmund M
•Nov 21, 2016
Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.
By Sergei B
•Jun 3, 2016
Very insightful course for businessmen who want to understand how to understand and approach their customers.
By Bin L
•Apr 5, 2021
very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.
By Andres F L L
•Jul 13, 2020
Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.