Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
626 - 650 of 2,537 Reviews for Customer Analytics
By Lala R ( W B
•Jul 10, 2020
amazing course, it gives you a lot of insights and new ways to see the application of data in the real world
By Jitendra M
•Jun 13, 2020
I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.
By KarenX
•Apr 24, 2020
very practical knowledge about marketing and could be implied not only in business but also in daily living.
By Gregorio A A P
•Aug 26, 2017
Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.
By Farhan C
•Mar 26, 2022
Awsome Course, Awsome Instructors. Really loved learning many new things in the field of CUSTOMER ANALYTICS
By Sumit G
•Jul 9, 2019
Best course to describe about the behaviour of customer and how to predict the future marketing strategies,
By Joseph O
•Feb 22, 2019
This course is highly educational. The Instructors communicated effectively and i totally learnt new things
By Emmanuel A
•Feb 5, 2018
Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.
By Recent U
•Jul 10, 2017
This was a great course and contained a ton of practical knowledge that would be useful across many fields.
By Rakshaki
•Nov 6, 2016
Fantastic Course that prompts you towards the right direction to understand the world of customer analytics
By Marcelo A S
•Jun 7, 2020
I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!
By Daniel C
•Jan 20, 2019
It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!
By Govarthan M N
•Dec 9, 2017
This is the best course for the people seeking knowledge on decision making skills for handling customers.
By Peijun Z
•Jul 28, 2017
Great course for leading me into the business analytics! Hope the further courses will keep surprising me!
By Venki P
•Aug 12, 2016
This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.
By Rana G u I
•Feb 19, 2016
Its excellent....
way of learning..
Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.
By Deleted A
•Jan 19, 2016
The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.
By Rafael P C
•Dec 18, 2022
This is a great first approach to customer analytics, a true eye-opener on how to leverage customer data.
By Ehsaneddin A
•Nov 22, 2022
If you really want to be equipped to a black belt of how to implement marketing strategies, it is a must!
By Shuhan C
•Oct 21, 2019
Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!
By WEI Q
•Nov 15, 2015
Good course content, make me know what is customer analysts and the module could be apply during analysis
By Souravi S
•Jun 22, 2020
Detailed and well-articulated, everyting is clearly explained and made easily understandable for novices
By rakesh k
•Dec 10, 2023
this course was very intresting for me to understand how to analyse on marketing and customer behaviour
By Ojithma G
•Aug 30, 2021
The course was extremely informative and it is such a privilege to learn from the experts in the field.
By echezona e
•Sep 25, 2020
Hands on course for customer analytics with case studies that get your mind kicking to get into action.