Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
1951 - 1975 of 2,537 Reviews for Customer Analytics
By Lukasz S
•Oct 28, 2018
It's a great course, my only concern would be that it might be a little outdated while completing in 2018/2019
By Philip M
•Oct 2, 2016
It was a great course for getting the principles across, but would have liked a little more in depth approach.
By Ryan C
•Dec 14, 2015
This was a very insightful program with real life applications. A must have in the sales and marketing field.
By Rosemary M
•Jul 27, 2022
I would have loved more information on how to do these analysis, something less theorical and more practical
By Soumya K R
•Apr 13, 2020
Gave a short and crisp insight into the world of Customer Analytics. Have recommended the course to others.
By zhenyu z
•Sep 9, 2019
It was a great experience to learn some new knowledge. If we can get more case studies, it would be better.
By Martin V
•Jul 29, 2019
week 3 test have errors, sometimes i hit the correct anwser and it was ok, sometimes it was marked as error
By Neeraj A
•Oct 28, 2015
A great starter for business people to understand the value of using analytics in their business decisions.
By John R
•Aug 12, 2019
Paced well. Easy to follow. More but shorter quizes would be helpful, as theres a lot of material covered.
By BRAD K
•Apr 30, 2020
Great professors. The topics are very helpful but the course needs to be updated to be relevant for 2020.
By Aditya V
•Jan 9, 2020
Good content,great teaching,basic concepts were taught. Quiz answers are a bit ambiguous. Great examples.
By Elizaveta G
•Apr 30, 2021
Some of the subjects are not fully explained (Like CLV and formulas) - would be great to have them handy
By Carlos A C M
•Apr 11, 2021
Very good course development with very useful concepts and real examples. I am satisfied with the course
By Dhruv G
•Sep 1, 2020
some practical implementation or should I say some calculative measures should be taken in this course.
By Shilpa T
•Apr 30, 2020
This is an excellent introductory course. The examples and case studies discussed are very interesting.
By Sachin S
•Aug 6, 2017
Course lectured with utmost finesse. Prof. Ron Berman can try to keep things more upbeat in my opinion.
By kriti
•Sep 19, 2016
lovely lecturers ...learned a lot, feeling more productive now.. hope same goes with other courses too
By Bharat D
•May 11, 2020
If the course was more practical oriented I would have enjoyed more.
Overall it was a great experience.
By Alexis Z
•Jun 10, 2019
It's way more theoretical than i expected. I feel like there's little that I can apply to future jobs.
By Guo F
•Sep 13, 2016
Very inspiring but it could be better if more original models could be shared for analyzing customers.
By Baba P N
•Feb 10, 2016
As a undergraduate economics student, it helped me develop a thinking in business which is invaluable.
By Shreya A
•Apr 21, 2020
After successfully completing the quizzes, it would be good to know which answers were wrong and why.
By goodboy84
•Mar 12, 2020
Some parts have been challenging. But a willing and learning mind surely can overcome the challenges
By Oleg L
•Jul 9, 2017
Interesting. I would say there is clear lack of technical details but overall the cource is very good