Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
1976 - 2000 of 2,537 Reviews for Customer Analytics
By Yini ( D
•Jul 8, 2019
Totally was nice, but could be better if some concept could go more deep, instead of 5 seconds talks
By Mark P
•Feb 9, 2016
The material in the course is great, but it's too short. I'd prefer a longer, more in-depth course.
By Tasha C
•Jan 3, 2019
Very informative. Interesting topics, and strategies that can be used to up the level of the team.
By Philipp N
•Sep 29, 2018
It could be a little bit more advanced and have more practical examples and cases, like in week 5.
By Viktoria I
•Sep 13, 2018
I found information interesting, but would have liked more exercises and application of knowledge.
By raj u
•Jan 13, 2017
One of my best experiences in learning through good teaching methods. The lectures are very good.
By Juan P A
•Dec 4, 2015
Was too basic, they might want to go deeper with the Analysis with some tool (R would be awesome)
By Nadiia M
•Jul 8, 2023
A great introduction to what customer analytics is, though I expected for it to be more hands on
By Kimberli S
•Oct 5, 2022
The last exam was not intuitive. I didn't feel it really helped solidify the learning as much.
By Monarch A
•Apr 30, 2020
explained a lot about basics of customer bhaviour.not recommended for expierienced professionals
By Bukunmi A
•Mar 21, 2020
I found this course insightful. I learnt about certain metrics that can be leveraged for growth.
By Asad N
•Jul 8, 2019
Very informative, i hoped there would be more case studies and hands on examples. But awesome :)
By ZI L
•Nov 27, 2021
Suitable for beginners, professors will give simple examples to help understand and understand.
By Himanshu D
•Feb 13, 2017
Good for the beginners who want to acquaint themselves with analytics in customer service area.
By Raphaël M
•Nov 26, 2015
Great course. However I would have appreciated more hands on examples, perhaps too theoretical.
By Mackenzie C
•Sep 20, 2024
Some lessons are now a bit outdated, might be good to incorporate some updates such as with AI
By Sasidhar
•Jul 2, 2021
It was a great insight into customer analytics. Really liked fader, eric and ragu's teachings.
By susanblevins
•Mar 26, 2017
Really good information, but the test questions were not very well written, especially Part 2.
By Thomas N
•Oct 20, 2016
Great course for informing the correct mindset for analysis that solve real business problems.
By Bilha S
•Nov 2, 2020
The course was very informative. It could have benefitted from a little more technical tools.
By Ucheoma C
•Oct 19, 2019
Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.
By kamalika P
•Oct 11, 2019
Really helps you think in an analytic way when it comes to designing your marketing campaigns
By Mohit P
•Sep 28, 2016
great but a bit more elaborate explaining of slides would have just take it to a notch higher
By Ray S
•Feb 7, 2016
Thank you. Really enjoyed the content, insights and the structure of the course. Time well in
By Israel O V S
•Sep 25, 2019
Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos