Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
2001 - 2025 of 2,537 Reviews for Customer Analytics
By Sulabh N
•Sep 2, 2019
Nice course at a beginner level. Gives an overview of what customer analytics is all about.
By renjith r
•Jan 30, 2019
Covers the basic, meets the objective of coming to terms with the terminology and its usage.
By PW L
•Sep 11, 2022
Even there is not much in this course, I still like the lesson styles and the arrangement.
By Belinda C
•Mar 17, 2021
This field is changing so much a good amount all the information provided is already dated.
By Sanket S
•Aug 14, 2019
A little part of hands on work with respect to Excel or R programming may be useful with it
By Sonal G
•Jun 9, 2019
Deep theoretical course. Would loved have viewing more practical examples and applications.
By Angel T
•Jul 23, 2017
Very good course, the only issue was that some presentations were not available to download
By Seungsu Y
•Aug 16, 2016
This course is pretty helpful to me, but I need more like how to analyze data for customers
By Smit C
•Jul 13, 2020
that was the nice course and little bit of code needs to be there for better understanding
By Saras C
•Jun 25, 2019
Nicely designed course with a theoretical knowledge about the field of Customer Analytics.
By Jyoti G
•Jan 13, 2019
Very deep explanation about each point throughout the course along with relevant examples
By Albert N
•Feb 21, 2016
Slow starting course, but picks up towards the end. Builds a great interest in Analytics
By Ram R
•Sep 26, 2015
Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.
By Ronke B
•Oct 24, 2022
During some of the presentations, some calculations were not explained how it was done.
By Kaitonna A
•Nov 24, 2017
It was a wonderful experience and really insightful. I'm really glad I took this course.
By Daniel M
•Aug 22, 2017
Really good content. Better audio needed on some of the lectures but really good overall
By arup k d
•Nov 25, 2015
Wonderful information provided with real time examples. Course is very appealing.! KUDOS
By Bala C K S
•Jan 30, 2020
Shown various analytics models with clear explanation & representation of graphs & Pics
By Kim B
•Jan 17, 2021
Content was great. I wish I had learned more about the modeling as part of the course.
By Ali H
•Dec 13, 2015
I love this course, but it needs more content and videos especially on modelling part.
By Ghassan W
•Feb 19, 2016
Too much theory at the beginning and qualitative description for an analytics course!
By Varun G
•Sep 14, 2023
Gained a lot of insight into customer patterns, regression and predictive analytics.
By Mayank D
•May 22, 2019
More Technical Details will help to understand the theory part what we just learned
By Kshitij V
•Mar 22, 2021
The course is brilliant but the opportunities to exercise the topics is very less.
By Lucas
•Dec 12, 2017
The course is good! But we don't have our questions/doubts answered in the forums.