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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1701 - 1725 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Julia C L

May 8, 2020

It was an amazing course. I learned a lot. Thanks!

By Begüm K

Feb 24, 2020

this course was very explanatory,i've learned alot

By Georgios T

Dec 1, 2018

A very useful guide for branding. Simple and clear

By Melis Y

Oct 14, 2024

Very educating, very interesting and masterpiece!

By Esther P R

Jun 30, 2022

Thank you Professor Tavassoli. Excellent course.

By Tonzock A

May 12, 2022

Prof Nader was great. The content very insightful

By Quỳnh D

Dec 22, 2021

this course is so meaningful for me. Thanks a lot

By Вадим Г

Dec 11, 2021

This course changed my world!!! Thank you, Nader.

By Paula G M

Feb 15, 2021

Really interesting course and amazing instructor.

By JEROME S T

Dec 7, 2020

this course is very knowledgeable and interesting

By Shivam S

Nov 5, 2020

Widen my perspective about Brand structure a lot.

By Bachtt

Oct 7, 2020

The course is practical and the Professor is good

By adeola a

Aug 27, 2020

This course has been exceptional and mind blowing

By Nivetha. R

Aug 26, 2020

it was good platfrom for learning in all students

By Rahul S

Jun 15, 2020

It was an amazing course and was very insightful.

By Namrata S

May 5, 2020

Best teaching , very beneficial and best course .

By Paula A L

Nov 28, 2019

Muy completo, interesante y realmente provechoso.

By Aditya J W

Oct 25, 2019

Really helps to undertand things done to a brand.

By chaska

Mar 3, 2024

i wish they talked more about consumer behaviour

By Pamela N

Oct 14, 2023

Amazing Course With An Amazing Educator Dr.Nader

By Romesh C

Feb 16, 2023

excellent stuff. you can gain maximum out of it.

By Rory B

Dec 28, 2022

This was a great program. I highly recommend it.

By Donavan H D

May 11, 2022

The Best, Looking forward to more exciting times

By Xavier B

Mar 17, 2022

Excellent. clear, direct, very useful to think.

By Nathaniel O

Feb 13, 2022

It is highly educating, detailed and insightful.