Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1751 - 1775 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Ambika G
•Jun 19, 2018
The videos were very usefull and knowledgeable.
By Alisa H
•Apr 30, 2025
Fantastic class, very interesting and engaging
By Danna E P V
•Mar 31, 2025
excelente contenido muy completo e inspirador.
By Halina T
•Jul 9, 2023
Excellent Course for those who lead businesses
By Marek B
•Dec 1, 2022
I feel empwerd by the insights of this course.
By bhavesh p
•Apr 18, 2022
extraordinary course for aspring entepronurs .
By Namrata B
•Jun 25, 2021
Loved this course. The delivery was excellent.
By Boumeaza A
•May 6, 2021
useless for me, but it's good for someone else
By Elena C
•Mar 19, 2021
It's a great course!! Thank you for everything
By haroon
•Dec 22, 2020
Excellent practical examples and case studies.
By Thanvir S
•May 30, 2020
Really enlightening course. Thank You Coursera
By Shalabh S
•Feb 8, 2020
One of the best on Coursera. Recommend to all.
By Luiz S
•Nov 10, 2023
Excellent content!!! I strongly recommend it.
By PRATIKSHYA K P V
•Aug 3, 2022
Great learning experience.
Thank You Coursera.
By Tamar C
•Mar 27, 2021
Mr. Nader Tavassoli, thank you for this MOOC!
By Rodi I
•Mar 5, 2021
Excellent course and impeccable presentation!
By Rashel A
•Nov 30, 2020
Its a combination of great learning sessions.
By Dr.Sayan R
•Jul 7, 2020
A great, hopefully a life changing experience
By Yuliya C
•Jun 9, 2020
Very useful course, all themes with examples.
By Vitor A
•Jun 1, 2020
Indispensable for modern mkting professionals
By Khushi D
•May 22, 2020
Well taught , clear explanations and examples
By GAURAV B
•May 22, 2020
Great Learnings with new Paramount experience
By Prashant
•Feb 18, 2019
This course is need for any marketing student
By Vusal S
•Nov 21, 2018
The best explanation. I recommend this to all
By Danilo D P
•Jul 14, 2024
Great Professor, great subjects. Super cool!