Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1801 - 1825 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Marcellinno F d C
•May 10, 2020
Such an amazing course! Thank you Coursera!
By AZ C
•Mar 30, 2020
Highly relevant for marketing professionals
By Yang M
•Dec 29, 2019
It's the best branding course i had so far.
By Stuart L
•Jan 17, 2019
Outstanding and really enjoyed the content!
By Vihaan J
•Nov 9, 2024
Really enjoyed the course and learnt a lot
By Bandile M
•Oct 9, 2024
Very insightful, very good taught me alot.
By AJINKYA C
•Jun 18, 2023
best course to know about Brand management
By Ana I G
•Jan 29, 2023
Really interesting and very easy to follow
By Hansel G
•Oct 31, 2022
Excelente curso , lo puedo recomendar 100%
By Anichebe T
•Aug 9, 2022
the course was well structured and taught.
By Kidd K
•Jun 22, 2022
informative. innovative & entreprenurial.
By Ridhima K
•Apr 3, 2022
So hapoy have achieved this that too from
By Sarah B
•Jan 10, 2022
Good course, very engaging and beneficial.
By Bùi T T L
•Nov 9, 2021
Very useful and informative
Many thanks!!!!
By Muhammad A
•Jan 8, 2021
Course is pretty skillful. I appreciate it
By Ruta J
•Oct 12, 2020
Insightful course, gave me some new ideas.
By Jordan H
•Jun 29, 2020
Very insightful and a wealth of knowledge!
By Lynn T
•Jun 22, 2020
Love gleaning from Prof. Nader! Thank you!
By ANUSHKA J
•May 9, 2020
An amazing MOOC. Thanks to the instructor.
By AKSHAY K P
•Apr 17, 2020
Well explained concepts with apt examples.
By Anton B
•Mar 30, 2020
A good skills, professor good at marketing
By Lee Z X
•May 5, 2022
Informative and theory centric with story
By Keira C
•Nov 9, 2021
Very in-depth view into brand management.
By Austyn H
•Feb 23, 2021
Learnt alot really awesome course,
Thanks
By AHMAD D
•Nov 3, 2020
I get a new knowledge and its very useful