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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1851 - 1875 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Hajar O s

Jun 5, 2022

one of the most phenomenal best courses

By Terry L

May 3, 2022

It is really good and very recommended!

By İrem

Jan 13, 2022

Thanks a lot for this inspiring course!

By Pranesh P

Aug 9, 2021

Very Useful course. HIghly recommended.

By Jennifer N

Jul 28, 2021

Loved this course! awesome delivery too

By Kanwar P

Jan 25, 2021

Had a great time finishing this

Course

By Kah X L

Jan 10, 2021

Very informative. Thank you, Professor.

By Ubaldo B R

Oct 19, 2020

Amazing, more courses like this please!

By Anilesh R

Sep 5, 2020

Very good content and immensely helpful

By shubham m

Aug 29, 2020

Must course for a marketing enthusiast.

By Divyanshu S

Aug 10, 2020

very informative and interesting course

By Raj R

May 6, 2020

Great depth and insight in this course.

By Sajid A

Apr 14, 2019

Give interesting knowledge in each step

By Thu H N

May 2, 2025

I'm so happy about the detailed course

By Diego d c

Feb 6, 2023

Teached me more than my masters degree

By Matt A

Mar 9, 2022

So good, very informative and indepth.

By Lewi K

Jan 31, 2022

Thank you very much for this greatness

By Amar Z

Aug 12, 2021

A lot of case studies! Worth the time!

By 3RD E S

Jan 28, 2021

Great professor. Great course content.

By ALAN C B

Sep 6, 2020

One of the best course I did. loved it

By Kaushiki S

Sep 4, 2020

really interesting informative course!

By Samiha T

Jul 11, 2020

Learned so much about Brand Management

By Hawen W

Apr 27, 2020

Well designed content and resourceful!

By Shubham A

Oct 31, 2019

It was a nicely put course experience.

By CHIBUZOR A A

Jul 12, 2022

The course is engaging and educative.