Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1876 - 1900 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Christou P
•Aug 23, 2021
Interesting course, Great instructor
By Iris C
•Feb 2, 2021
very interesting with lively examples
By Marina I
•Jan 9, 2021
very interesting and full of examples
By Jurgita
•Nov 3, 2020
Very interesting and valuable course.
By Brian M
•Oct 15, 2020
Fantastic Fantastic Fantastic Course!
By Kirill M
•Jul 8, 2020
Good course! clear and understandable
By Praful S
•Jun 7, 2020
Amazing course with an amazing tutor.
By Himal C
•Jun 2, 2020
Great Experience and amazing content.
By Janice B
•Jun 1, 2020
Enjoyable course!! Super recommended.
By Syed A A Z
•May 3, 2020
This was the best course or Coursera.
By ABHI K
•Apr 20, 2020
One of the best courses in branding !
By Rahul U
•Apr 19, 2020
Awesome Course and Fabulous Professor
By Vipul B
•Apr 6, 2020
The course was highly knowledgeable !
By Habibur R
•May 1, 2024
One of the best courses on Coursera!
By Cissy C
•Nov 21, 2023
I have learned alot from this course
By Saeed P
•Feb 24, 2023
Thank your professor, it was perfect
By Samuel P
•Dec 21, 2022
The best course I have taken so far.
By Chua H L
•Oct 9, 2022
Very easy to follow and informative
By KHUSHI S
•Dec 30, 2021
Coursera helped me learn new things.
By jaspreet s
•Dec 20, 2021
great course with abundant knowledge
By Renée M
•Aug 24, 2021
great course work and good questions
By Jonathan O O V
•Aug 11, 2021
Excellent professor. Real-life cases
By Ankit S
•Jul 25, 2021
Wonderful Course...Amazing Learnings
By Christine W
•Mar 9, 2021
Excellent professor, great learning!
By THANDILE K
•Sep 30, 2020
Greatest course on brand management.