Chevron Left
Back to Brand Management: Aligning Business, Brand and Behaviour

Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

Filter by:

1951 - 1975 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Jerin T

Jul 18, 2020

Well explained and well designed.

By Sanuj G

May 19, 2020

Great course, Got to learn a lot.

By Maria C M M

May 12, 2020

Thank you for the great learning.

By Nigorakhon S

May 3, 2020

Very interesting and entertaining

By Jenny E

Apr 18, 2020

Great and very interesting course

By Svitlana K

Mar 3, 2020

great course , amazing insights !

By Dorcas N

Nov 23, 2024

It was worth every minute spent.

By Valen J

Feb 20, 2024

it is everything brand and more!

By Abijah L

Aug 15, 2023

Informative and inspirational!!!

By Yugal S

Apr 24, 2023

Great experience in this course.

By SHUBHAM M

Aug 30, 2022

Exceptionally Outstanding course

By Elif k

Apr 29, 2022

gerçekten çok başarılı bir kurs.

By Surbhi R

Apr 4, 2022

very explanatory and informative

By Levie N

Jan 25, 2022

Profound Brand Management Course

By Kalinina S V

Aug 2, 2021

Lovely course! Very interesting!

By Sean R P I

Jan 16, 2021

Great course! You should try it.

By H. M I S F

Nov 3, 2020

Excellence, I really appreciate,

By MANIKANDAN S

Sep 2, 2020

the course for use to human life

By Agni C

Jun 20, 2020

it was great learning experience

By Aman C

May 10, 2020

VERY INFORMATIVE AND RESOURCEFUL

By Kate T

May 7, 2020

Fantastic course. Well worth it!

By Akanksha J

Oct 4, 2018

Excellent course for brand study

By Maggie M

Mar 13, 2024

Comprehensive Adoptive Learning

By Flora

Feb 14, 2024

Good course, easy to understand

By Lillia F

Jul 19, 2022

the best branding course i took